Starting with next week’s January 23 issue of The Sag Harbor Express, the same great content will be delivered in a slightly smaller package.
The new format comes on the heels of a merger last summer between The Sag Harbor Express and The Press News Group. The Express will transition from its current large-format layout to a standard broadsheet to match the size of the new company’s sister newspapers, The Southampton Press Western and Eastern Editions and the East Hampton Press.
“The new format allows us to execute on one of the key objectives of the merger,” said Co-Publisher Gavin Menu. “With a standard size across all four of our newspapers, we are able to offer our advertisers the ability to target any segment of our audience with a single ad size. The content and general design of the paper will remain unchanged.”
The challenging economics of the newspaper industry have been well documented in recent years, but companies have been successful with consolidation and expansion of their digital offerings. The Express News Group’s two websites, 27east.com and sagharborexpress.com, combine to reach more readers than any other local news outlet. The print products are annually recognized as some of the best community newspapers in the country.
“While many news organizations are closing their doors, we are actually expanding our coverage in the communities we serve,” said Co-Publisher Kathryn Menu, who serves as editor of The Sag Harbor Express. “Regardless of the size of the paper, we plan to give our readers the best possible product in terms of news coverage and community features.”
The resizing of The Express will give advertisers an opportunity to reach a larger market with ads that run in multiple newspapers. The company has also announced that its Express Magazine series will expand and become the official lifestyle magazine of all four newspapers, reaching communities from Riverhead to Orient Point and Westhampton Beach to Montauk.