New Sag Harbor Businesses Popping Up Just in Time for Busy Season

The White's Apothecary team includes, from left, cosmetics consultant Arie Mayi, store manager Jakeline Bedoya, East Hampton store manager Codie Weber and regional manager Jessica Hom. Christine Sampson photo

A jockey riding a whale will replace the big, red chili pepper that was the La Superica trademark before the eatery closed last year.

The new sign is the logo of K Pasa, one of Sag Harbor’s newest restaurants, and it’s also a sign of things to come — specifically, a wave of new businesses that have already opened or are gearing up to open in the coming weeks as the busy season approaches.

K Pasa’s new sign was approved by a 3-1 vote last Thursday by Sag Harbor’s Board of Historic Preservation and Architectural Review, which approves exterior signs, banners, awnings and the like before merchants can erect them.

But K Pasa has other logistical details to work out before it can open, including obtaining permission for an outdoor refrigerator from the Sag Harbor Planning Board, according to attorney Tiffany Scarlato. She said a previously problematic outdoor shed has been taken down. The Sag Harbor Building Department has issued the restaurant a temporary certificate of occupancy, pending a final approval from Suffolk County.

Tora Matsuoka, a co-owner of K Pasa, said Wednesday its opening date is not definite yet, “but it’s soon.”

At 83 Main Street, formerly home to Adornments, Megan Chiarello, who owns the Gloria Jewel stores elsewhere on the South Fork and in New York City, has opened a new store called Sunny. The review board approved Sunny’s new sign on Thursday. The store carries “a little bit of everything,” Ms. Chiarello said this week.

“I always wanted to open a store in Sag Harbor,” she said. “When the space opened up, I really thought it was great.”

Sunny is home to Ms. Chiarello’s original clothing line, Leallo, as well as a selection of handmade goods from local designers. Among them are Mondrina handbags by Monica Frisbie, ceramics from Anna Clejan, woven pieces from Heidi Fokine and art by Elizabeth Karsch.

“During the holidays, there are all these artisan fairs and holiday shops. You see all these amazing locally made things and then you don’t see them the rest of the year,” Ms. Chiarello said. “I thought it would be fun to be the space where we could carry those things, and we will be open year round. We are a gift shop and clothing store, but we are still different from the other stores.”

Two doors down from Sunny, in the same building recently purchased by real estate mogul Donald Zucker, Thierry de Badereau is preparing to launch WildSide at 85 Main Street, in the corner space formerly occupied by Country Lane. In a news release, Mr. de Badereau, who is from France, described the store as a luxury boutique boasting an “eclectic sense of fashion and style with exclusive brands for women.”

He said the sentiment is drawn from the French term “Côté Sauvage,” meaning “having a natural or unique side.” He said the aesthetic will reflect “casual wear to the laid-back elegance of resort wear and the Boho-chic of exotic travel … all with the familiar touch of fun and a bit of irony.”

White’s Apothecary opened on Monday this week. Regional general manager Jessica Hom said the store closely resembles the chain’s East Hampton Village and Southampton Village stores, but “more curated” for Sag Harbor.

“Everyone’s been really warm. They’re curious to see what we’re all about,” Ms. Hom said.

White’s, which occupies the former Harbor Books store, kept its predecessor’s cozy window nooks. Hom jokingly called it the “boyfriend/husband corner,” where they can sit while their girlfriends or wives try on makeup. Ms. Hom said she wants the store to “fill a niche,” carrying cosmetics, gifts, décor and personal care essentials at various price points.

“A lot of it is affordable,” she said. “It is hard to find something out here. It’s what our clients need, with more to explore.”

White’s also carries a selection of books from Berry and Co. — Taylor Rose Berry’s reinvention of Harbor Books. After closing Harbor Books in February, and partnering for “pop-up” shops with Main Street businesses like White’s and Grindstone, Ms. Berry will formally open a new store on the second floor at 51 Division Street on Friday. It’s not just books, she said this week. There is an expanded selection of gifts, tea, CBD products and more. There will be an outdoor sitting space, reading nooks inside and a “salon feel” with cathedral ceilings and lots of light.

“While it still will have so much of the same energy from Harbor Books, it has really grown up,” Ms. Berry said. “It’s come together even better than how I dreamt it, and I’m excited for everyone to experience it. … It’s tucked away a little bit, a respite from Main Street. I’m excited. I’m happy to welcome everybody back, be open again and enjoy the summer season.”

The review board last Thursday raved about Ms. Berry’s proposed sign and unanimously approved it, wishing her well in her new venture.

Debbie Rudoy’s former life’style store at 127 Main Street has been relaunched as the flagship store of Goldie, a new t-shirt brand featuring “four seasonless basic styles” plus trendy tees and complementary brands, according to a news release. Ms. Rudoy, a Sag Harbor resident who opened life’style in 2007, is also the designer of the Goldie line. She named it after her mother, “whose steady love and support empowered me to turn my dreams into reality.”

“Here’s to all the women like her, who aren’t afraid to shine and who continually support others in doing the same,” Ms. Rudoy said in a statement.

At 133 Main Street, nicknamed the Gingerbread House, Matriark is moving in. Patricia Assui Reed’s women’s lifestyle store will feature fashion, shoes, accessories and more by female designers and women-owned companies. She said she will donate a portion of her profits to organizations that help women and girls, starting with The Retreat, the local domestic violence shelter, this summer.

Ms. Reed said Matriark will be about “fun fashion,” though not exclusively beach wear, and that it will be a year-round store.

“This is the beginning of a brand-new company I’m launching. I’ve been thinking about this business for a long time,” she said.

Ms. Reed, the mother of two children who attend Sag Harbor schools, called Sag Harbor a village “with soul.” “It’s a real community. It’s not just a summer community,” she said. “I like that it’s a mix of different shops, but they’re local business people. You know the shop owner. Your kids go to school together. It’s a lovely thing. We have commerce, but it’s also creative — there’s an artistic component that I love.”

Daniel Hirsch and Greg Harris, the owners of Southampton Books, have scooped up the last vacant storefront on Main Street. They anticipate opening a new store at 7 Main Street called Sag Harbor Books on Memorial Day weekend.

“We’ve always loved Sag Harbor and its deep literary roots, and we’re so excited to be a part of it,” Mr. Hirsch said last week.

He said customers can expect “new releases, rare and collectible books, everything Southampton Books has but a more expanded inventory.” The Sag Harbor space is bigger, he said, allowing for a large magazine selection and a reading area with comfortable chairs. There will be events such as readings and author visits.

Tapping into a running theme in Sag Harbor, of course, the new bookstore’s logo will feature a whale.