Kidshop: What’s New in Children’s Fashion


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By Anetta Nowosielska

On par with getting root canal or inching along the L.I.E. during any given rush hour, shopping for your children with said offspring in tow is anything but breezy (do streaming tots, limited stroller maneuverability and poorly timed potty sessions ring any bells?) So why would any reasonable mom put herself through such hostile experience, especially since e-commerce options offer all the goodies minus the headache? In our ongoing efforts to simplify your life — from the ridiculously cheap to the insanely overpriced — with a click of your mouse we got your junior fashionably covered.

Missoni and cheap is not something one hears mentioned together often, but thanks to the good folks at Target, cheap Missoni is exactly what you will be getting. The highly anticipated Missoni for Target collection has hit the discount retailer, and it is packed with more than 25 designs for girls and tots. Following a collaboration with Bugaboo on Cameleon and Bee-clad strollers and the introduction of the design house’s spring and summer 2012 styles for baby, Missoni for Target selections deliver sweaters, skirts, shoes, scarves and hats — many of them mini versions of mama’s pieces. With prices ranging from $8 for a pair of knee-high socks to $40 for sweater dresses and hoods, these zig zaggy classics won’t stick around.

In other frugal related matters, fashion-savvy moms will kick up their stylish heels, as Diane von Furstenberg is set to lend her designing hand to the Gap Kids collection. Due to hit stores in March 2012, the DVF assortment will be available at GapKids and babyGap stores and online. “As a proud mother and grandmother I am so excited to create a capsule collection for children with the superstar retailer, Gap,” von Furstenberg has said of the collaboration. Expect to see her signature approach to print, color and some spot-on embellishments. Sorry, little stylish boys everywhere; this collection will include unisex wear for babies, as well as trend-led pieces for girls aged two-to-14 only. To make up for this disappointing oversight may we suggest Tom Ford for the next capsule collection?

For your kiddie couture needs, major high brow brands have rolled out their take on mini style. Perhaps most notably, Gucci — with no small help from Jennifer Lopez and her brood — has launched a collection chock full of its signature looks shrunk to fit the smallest of fashionistas. Amongst soft cashmere panchos, puffy down jackets and a myriad of stylish footwear, the $1690 rolling backpack tops our list of ridiculously overpriced, but altogether hot-looking, school necessities.

Likewise Lanvin, the French fashion power house synonymous with glamorous style and decadent details, has unveiled Lanvin Petite, its offerings for little girls, who are after that “tres chic” look. Inspired by Jeanne Lanvin‘s own daughter, Marguerite, Lanvin Petite features the house’s signature jewels, ballet flats and pretty tulle dresses. There are even four Albert Elbaz, brand’s creative director, designed rag dolls; part of the proceeds will go to the charity Designing Hope, a humanitarian design firm.

Perhaps less ostentations, yet still totally adorable, women’s contemporary label Milly New York is addressing trendy tots with Milly Minis, a children’s line for girls age 2 to 7. The line for little ones launched this spring — marking Milly’s 10 year anniversary — like its polished, girlish parent label, mini Milly, is all about mixing unexpected yet complimentary polychromatic prints, mod cuts, and rich textures. With spirited flourishes like girly bows and oversized buttons it’s easy to see that designer Michelle Smith is enjoying her “young mom” status to the max.

Arguably the hippest kid gear comes courtesy of Stella McCartney, whose collaboration with Gap Kids a few years ago delivered one of, if not the most memorable mini collections (who didn’t swoon over that military jacket?). This time Stella’s eponymous line delivers less show-stopping, albeit totally hip children selections that are very much aligned with her personal style aesthetic. “Not much trickles up from the kids’ collection, but there is a little Linda shoe – named after my mother – and a kids’ one,” McCartney revealed during the recent unveiling of the latest collection. “And sometimes I can even manage to squeeze myself into the size 12 tea dresses – I love them so much.”

And finally, a scoop. Alexander Wang, the perennially hip designer and models’ favorite go-to creator, has revealed after his showing during this week’s Fashion Week his plans to design a kid’s line. Mini Rocco bag anyone?