JBYoga Rebrands in Time for Summer

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Jessica Bellofatto brings yoga instruction to East End waterways.
Jessica Bellofatto brings yoga instruction to East End waterways.

By Rachel Bosworth

 Just. Be. You. This simple yet profound affirmation is the tagline of JBYoga Studio, formerly KamaDeva Yoga, in East Hampton. The recently rebranded studio doesn’t just have a new name, but a string of signature classes designed with what they say are some of the best teachers in the country, each bringing their own energy, vibe, and passion onto the mat. This includes owner Jessica Bellofatto who has more than 25 years of experience of herself that she shares with fellow yogis of all levels.

Open year round and offering classes for all levels of yoga, stand up paddleboard yoga and tours, a girls summer camp, retreats, and teacher training certification classes, there no shortage of ways to find movement. “Our ‘Just Be Fluid Class’ is our flow class, weaving breath, intelligent sequencing building to an ‘apex’ pose, safe and clear alignment instruction, relevant music, yoga philosophy, mantra, and meditation to take you on a magic carpet ride straight to the source – bliss itself,” says Bellofatto of the new signature classes. “Just Be Grounded is our beginners/foundations class- with less or no flow, clear instruction and safe alignment.”

The “Just Be Fluid” class is one of the most popular at JBYoga, especially the level two to three classes. Bellofatto says they are the perfect ratio of an amazing workout, offering a challenging and sweaty experience, but is also grounding, relaxing, and restorative. Also new this year, yoga teacher Patricia Moreno will offer her own signature Intensati class, which combines the practices of interval training, martial arts, dance, and yoga with empowering affirmations. Kay Kay Clavio, a senior teacher at Pure Yoga in Manhattan, will also teach at JBYoga this summer.

Jessica Bellofatto

With classes for all levels, even kids can find their flow with JBYoga. The girls’ summer camp combines the movements of yoga with stand up paddle boarding now through August. “At girls’ summer camp, we spend a lot of time on the water, honing paddling skills, learning water safety and rescue techniques, practicing different strokes, and of course, doing paddleboard yoga,” shares Ms. Bellofatto.

Girls ages six through 15 can take part in week-long camp sessions, as well as a week for a boys’ camp in a fun and supportive atmosphere. Bellofatto continues, “We practice mindfulness and meditation techniques to deal with the challenges of being a kid, and the girls even go home with their own essential oil blend customized for them to stabilize emotions, and promote feelings of positivity and joy.”

Bellofatto will teach some classes outside of the studio as well, offering the increasingly popular “Yoga in the Vines” at Wölffer Estate Vineyard in Sagaponack and BYogaHive Studio in Montauk. Yogis can enjoy classes overlooking Coecles Harbor at the Ram’s Head Inn on Shelter Island, full moon paddles and yoga, yoga and yacht sailing aboard a catamaran sailboat in the Hamptons, and more throughout the summer.

As a former dancer, Bellofatto aims to offer her students a deep understanding of movement as art, play, therapy, and as a spiritual practice. The yogini is also a surfer, triathlete, paddle boarder and stand up paddle racer, and a doula. All of these experiences lend themselves to what she brings to her students on the mat, sand, and water. “Yoga strips away everything that is non-essential so that we can return to who we really are – our true authentic selves, which is love itself,” Bellofatto shares. “And as The Beatles themselves said, ‘love is all you need.’”

Find your flow with year-round classes and events in and out of the East Hampton studio. For those looking to expand their practice and teach, JBYoga offers yoga teacher certification and stand up paddle yoga certification courses as well.

For more information, visit jbyoga.com.

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