The makers of Monopoly are investing in East End real estate — on their board, that is: A special “Hamptons Edition” game is set to be released next summer, bearing the names of South Fork landmarks.
The 22 spaces, “Community Chest” and “Chance” cards will all pay homage to the region, Top Trumps USA, the maker of Monopoly, announced in a August 18 press release. The game is set to be released in the summer of 2022.
Dennis Gavaghen, a manager at Top Trumps USA heading up the board’s rollout, said spots will be chosen using a mix of community input and paid placement.
“It’s important that we try and create the most accurate version of the Hamptons — we want the best of the best on the board,” said Mr. Gavaghen, the marketing head on the special edition game. “There is a little bit of a sponsorship element to it”
Playing spaces will represent famous street names, businesses and landmarks, a representative for Top Trumps USA wrote in an email.
There are over 1,000 special Monopoly boards, representing cities — from Lagos, Nigeria to Chicago — movies and sports. Mr. Gavaghen said the Hamptons board would be available both from local retailers and on e-commerce sites.
But with so many well-known spots and hidden-gems on the South Fork, just what will make the board remains elusive.
In an informal survey conducted by The Express News Group, respondents submitted places ranging from the neon-lights of the Sag Harbor Cinema to the alcohol-soaked smiley-face stickers of the Boardy Barn.
Dan Martel of Hampton Bays called the Boardy Barn a staple in arguing for it to secure a spot. He also works at the bar, a Sunday hot-spot for Long Islanders.
“Many have met [their] spouses there and very few forget the good times under the red and white tent,” he wrote. “Once a small piece of Hamptons bar scene, it is almost a sole survivor after 50 years.”
Tracy Mitchell, the executive director of Bay Street Theater, felt that her 299-seat performing arts venue should make the cut.
“Bay Street serves as a year-round center for live performance, music, theater, and a community gathering spot,” she wrote, adding that the theater is an economic driver for Sag Harbor.
Down the street, the Sag Harbor Cinema had many supporters in the survey — the theater was destroyed by a December 2016 fire then rebuilt, its iconic neon sign saved.
Lisa Aery, of Southampton, said the Shinnecock Nation deserved a spot, noting its deep history to the South Fork, and number of landmarks that use its name: from the Shinnecock Golf Course to the Bay.
“This area is very rich, rich in the history of the Shinnecock Nation,” Ms. Aery wrote. “If the board game is about the Hamptons, [I’d] like to point out that one cannot [go] to the Hamptons without crossing over the SHINNECOCK CANAL.”
Various respondents to the survey listed street names, from the ocean-front Meadow Lane in Southampton to Montauk Highway.
Mr. Gavaghen said that players and fans of the game can submit recommendations of their favorite Hamptons spots to firstname.lastname@example.org for consideration — who secures a spot will remain a secret until the game’s official release at a local ceremony.
“I’m not really allowed to say who is going to be on the board until the game is released,” Mr. Gavaghen said. “We have this … ribbon ceremony of the board game and it’s also a ceremony and secret of who’s going to be on the board.”
Of course, players will be responsible for their own house rules for playing — to aid in that process, the newsroom at The Express News Group compiled a few suggestions below that staffers felt were in order, bearing some current phenomena in the region:
1. For every three houses you build, you must build an affordable housing unit on one of your opponent’s properties.
2. The free parking space actually incurs a $300 fine — there is absolutely no free parking in the Hamptons.
3. When a player goes bankrupt, they receive a bonus and get to start the game all over.
4. The railroads only run twice a day — or every fourth roll.
5. Most players receive $200 for passing go, unless you own Meadow Lane or Dune Road, when the salary increases to $1,000.
6. Houses may be purchased anonymously, via LLCs.
7. To build a house, you miss two turns while the Zoning Board reviews your variance application, and then a third turn for the subsequent lawsuit by neighbors for failing to follow SEQRA.
8. When playing the game between Memorial Day and Labor Day, you are permitted to do a U-turn at any point and travel around the board in the opposite direction from all the other players.
9. If you land on Newtown Lane — or Montauk Highway, County Road 39, or really any not-so-secret backroad in the summer — you need to wait out three turns before you can move again.
10. The Electric Company utility fees are tripled.