Douglas Elliman Names Yanks as Chief Marketing Officer

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Samantha Yanks

Samantha Yanks — an award-winning editor and branding expert with more than 18 years of experience in the luxury real estate, fashion and lifestyle publishing industries — was recently named chief marketing officer at Douglas Elliman Real Estate, the third-largest residential real estate brokerage company in the United States.

“Samantha is an extraordinary talent and we are very fortunate to have her join Douglas Elliman’s leadership team,” Howard M. Lorber, chairman of Douglas Elliman Realty, said in a press release. “She is a powerful marketer and branding expert and we are thrilled to welcome her to the team.”

In this role, Yanks will be the creative force behind digital marketing and brand creation, management and positioning, and responsible for the strategic leadership of Elliman’s national marketing program — a departure from her most recent position as editor-in-chief of Modern Luxury’s Gotham and Hamptons magazines.

“I am beyond thrilled to join Douglas Elliman and for the opportunity to work with this powerful global brand,” Yanks said in a press release. “I’ve always had a passion for real estate as it is so much about lifestyle, design, art and culture, and I look forward to bringing my strengths, knowledge and relationships in these areas to Elliman.”

Last year, Douglas Elliman agents carried out 43,336 deals totaling $26.1 billion, a six-percent uptick from $24.6 billion in 2016. The firm expanded in California, Florida, Massachusetts, Brooklyn, Long Island and the Hamptons, and now boasts more than 7,000 agents in 113 offices nationwide. Yanks’s expertise will help grow Elliman brand awareness and market share as the brokerage continues expansion efforts across the country, the press release said.

“Samantha’s focus throughout her illustrious career has been the crossroads of the real estate, fashion, beauty, travel, entertainment, culture, hospitality and interior design sectors,” Scott Durkin, president and COO of the firm, said in a press release. “With this, she brings a unique and strategic vision to our brand, a wealth of experience, and a tremendous network. She has also herself become a strong social influencer and built a substantial and highly-admired online presence with followers around the world. We are very happy to have her on board at Elliman as she helps further propel the brokerage to the top of the real estate industry in all of our markets from Malibu to Montauk and from Manhattan to Miami.”

Yanks splits her time between Manhattan and Bridgehampton with her husband and daughter. For more information, please visit elliman.com.

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