Chamber Shows “Love” To Sag Harbor Businesses

The new "Love Sag Harbor" logo was designed by Craig O'Brien from Sunswell Clothing.

The Sag Harbor Chamber of Commerce announced Monday its call for membership and plans for 2021, leading with the new “LOVE Sag Harbor” campaign, launched just in time for Valentine’s Day. As the center point of the Chamber’s 2021 efforts to build business and community in Sag Harbor, the campaign will feature limited-edition merchandise — available only via Chamber member businesses — as well as a full year of community LOVE in the way of art installations, video contests and more.

“The LOVE Sag Harbor campaign is a tribute to the strength of our community, the resilience of our small businesses, and gratitude for the support of so many people who truly love our village,” said new Sag Harbor Chamber President, Gavin Menu. “In the coming months, we will announce the many ways that Sag Harbor fans near and far can get involved and share the love. For the moment, we are thrilled to unveil the campaign logo.”

Created by Chamber member and local business owner Craig O’Brien of Sunswell Clothing, the “LOVE Sag Harbor” graphic features the Sag Harbor windmill, the John A. Ward Memorial Windmill, in a traditional woodcut style. The windmill was erected at the base of Main Street next to Long Wharf by the citizens of Sag Harbor and serves as the Chamber’s headquarters and official welcome center.

Beyond the “LOVE Sag Harbor” campaign, the Chamber is introducing a digital strategy for 2021 to consistently communicate, feature and promote member initiatives during holidays, key commercial dates, and throughout the year. In addition, the Chamber will introduce Chamber Chats, a monthly Zoom series that invites local business owners to connect on issues that matter and gives the many new business owners in town the opportunity to join the conversation. Chamber Chats will kick off in March with a membership celebration, more on “LOVE Sag Harbor” and how the Chamber plans to help build business in 2021. Chamber Chats will continue with monthly sessions on a variety of topics, ranging from financial and business news, localized marketing and social media strategies and a look ahead at the summer season of 2021.

“As we continue to place the health and safety of our community front and center, we’ve had to cancel most Chamber events, including our popular HarborFrost winter festival,” said Mr. Menu. “But while our events calendar continues to be in wait-and-see mode, we still have a mission to drive business for our members, connect our community, and keep the small-town spirit of Sag Harbor alive. That’s what our 2021 plan is all about.”

Get up-to-the-minute details on the Chamber’s 2021 initiatives by following @sagharborchamberofcommerce on Instagram and Facebook. Become a member at