Business: Hofer Joins Elliman, Rum-Running Hits Rental Market, Icebound Has Landed

Adam Hofer has joined Douglas Elliman's Southampton office.

In with the New, and Old, at Douglas Elliman

New to Douglas Elliman’s Southampton office is Adam Hofer — a lifelong East End resident and veteran sales professional who brings two decades of luxury buyer and service experience, most recently as an executive with Land Rover, to the real estate firm.

Joan Meyer was recently promoted from within, from her post as administrative assistant for the past seven years to assistant manager of the Southampton office.

“An exemplary employee, her professionalism and positive attitude have been a tremendous asset to the busy office,” according to a press release.

For more information, visit

208 Main Street, Sag Harbor.

Rum-Running Rental Hits the Market

One of the newest listings in Sag Harbor has quite the history — one loaded with rum.

It is said that in the 1920s, a Sag Harbor resident built a modern stucco home on the .63-acre site. The gentleman — a true entrepreneur in the times of prohibition — was rumored to be into “rum-running” and had a three-bay garage built on the property for that purpose.

It is also said that he made an absolute fortune supplying Southampton and East Hampton with spirits during the Roaring ’20s.

“One can only imagine him zipping up and down the Bridge-Sag Turnpike to make his midnight deliveries,” according to a press release.

The 3,000-square-foot traditional was recently renovated and decorated in a Hamptons chic style, with a nod Sag Harbor’s charm, and listed with Town & Country Real Estate for $4.5 million.

“Offering a spacious living room with fireplace, paneled dining room, large top-of-the-line kitchen with center island and breakfast area, Kangen alkaline water filter, five bedrooms and four bathrooms, the home is built for entertaining,” a press release said. “Manicured grounds set the stage for a heated gunite pool and luxurious cabana complete the easy summer vibes. A detached two-car garage completes the site to perfection.”

Not to mention the tall tale.

For more information, contact listing agent Pamela Walsh at (516) 428-5507 or, or listing agent Judi Desiderio at (631) 324-8080 or

 It’s Not Ice Cream — It’s Icebound

Icebound — the world’s first protein bar boasting 14 grams of protein packed into a 58-gram bar, at just 150 calories — was born on the East End, and it has finally landed.

Formulated by food scientists, Icebound combines soy and whey protein with a thin layer of Italian dark chocolate, now available in chocolate and vanilla flavors at Duryea’s in Montauk, L&W in Bridgehampton and Sylvester’s in Sag Harbor.

“Launching in the Hamptons was an obvious choice for us, being East Hampton residents ourselves and the product being manufactured in eastern Long Island,” according to co-founders Robert Guida and Jessie DeSantiago. “Health- and fitness-minded people have always been attracted to the Hamptons both on and off season, and we feel Icebound will be a definite compliment to their lifestyle choices. In short, Icebound, the First Frozen Protein Bar delivers the best consumption experience. It’s cool, it’s fresh, it’s delicious and in a category all its own. It’s the best possible frozen fuel on the market.”

For more information, visit

Sundays Are For Brunching at The Beacon

It’s hard to believe that there are only two Sundays left before Labor Day weekend.

Best to spend them wisely.

The Beacon — located at 8 West Water Street in Sag Harbor — has the right idea, hosting brunch with a view from 11:45 a.m. to 2:30 p.m. every Sunday on a first come, first served basis.

Starters include a chopped salad of romaine and radicchio with crispy shrimp and peanut-ginger dressing for $17; crispy fish tacos with salsa verde, jack cheese and tomato emulsion for $15; and summer watermelon salad with baby arugula, feta, candied walnuts, shaved fennel and a cranberry-hazelnut vinaigrette for $15.

For an entrée, choose between avocado toast with poached eggs, everything seasoning and mixed greens salad for $24; a blackened flounder sandwich on ciabatta bread, served with house-made remoulade and French fries for $22; or tortilla de patatas with eggs, potatoes, onions and chives served room temperature with mixed greens for $24.

For more information, call (631) 725-7088 or visit